Five Big Ideas

Radio:

1) Peering - Damages radio as illegal downloads are easily accessible, which means audiences can listen to whatever they want. This cuts out the 'middleman' - in this case the presenter.

2) Free Creativity - Audiences remix shows and get involved.

3) Democratised - Pirate radio stations, set up on the web, can be problematic. However links to fan pages and the ability to listen online can be a plus for some audiences.

4) Think Globally - Shows from around the world can be accessed at any time of the day. This means that audiences can listen to their favorite shows via apps and podcasts.

5) Perfect Storm - Radio used to rely solely on people actually having radios. Nowadays, less and less people own these as there are many more different media products to use to listen to music. Radio has embraced the internet and made it possible for listeners to access a radios shows.