Modern culture and economy move away from the small hits they receive from the initial sales of a product. This is beneficial for the film and music industries as it can elongate the shelf life of a product.
Monday 28 February 2011
The Long Tail Theory
Chris Anderson's long tail theory sums up the use of business on the internet. It also shows how revenue for products can be increased.
The Virtual Revolution
The Virtual Revolution outlines the key points and ideologies of the internet age.
These were:
- Equal access
- Sharing information
- Equal voice
- Equal potential
These points combine to make what Tim Burners-Lee called the great levelling. This was what he had in mind when he created the internet. He believed that his invention would help to create globalisation.
This documentary shows that we will never be free from conglomerates when using the internet.
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